Surete de Quebec accident scene investigator photographs a pair of childrens running shoes on the lawn of a house in Ile Perrot October 31, 2007. A three year old girl was killed when two cars involved in an accident crashed onto the property where she was playing. Photograph by: John Mahoney, The GazetteFrom The Montreal Gazette:
Traffic deaths are dropping as heavier penalties and stricter enforcement kick in, but Quebec isn't easing off the pedal in its awareness efforts - this year's ads will use the logic of statistics.
Quebec tried blood, gore and death. Now, it's turning to cold, hard numbers.
For the past two years, the province's auto-insurance board has used shock TV ads showing blood spurting from dying accident victims in a bid to convince Quebec drivers to slow down, Now, the Société de l'assurance automobile du Québec has launched a TV campaign that uses statistics and charts to show how little time drivers save by speeding.
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