Monday, September 15, 2008

Parties Flood Quebec Airwaves With Ads

From Globe And Mail:

OTTAWA — The four major parties are flooding the airwaves in Quebec with French-language television ads that subtly address their weaknesses in the provinces, while shining an even brighter light on their opponents' frailties.

The Bloc Québécois is currently undergoing a public existential crisis, with growing questions over its raison-d'être in Ottawa. That's why the Bloc insists in its new ad that the Conservatives cannot be trusted, and that the Bloc is in Ottawa to keep them in check.

In the ad, a mime receives an “empty gift” from the Harper government, in the form of the House of Commons' largely symbolic recognition of Quebec as a nation. Bloc Leader Gilles Duceppe appears at the end to say his goal is to make sure that Quebec is respected.

“That's why the Bloc has to be present in Ottawa,” he says.

The Liberal Party is struggling to convince Canadians that its leader, Stéphane Dion, has the royal jelly, scoring below his counterparts in most polls. In that context, the Liberals are running ads in which ordinary people extol Mr. Dion's virtues.

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