From The Montreal Gazette:
Traffic deaths are dropping as heavier penalties and stricter enforcement kick in, but Quebec isn't easing off the pedal in its awareness efforts - this year's ads will use the logic of statistics.
Quebec tried blood, gore and death. Now, it's turning to cold, hard numbers.
For the past two years, the province's auto-insurance board has used shock TV ads showing blood spurting from dying accident victims in a bid to convince Quebec drivers to slow down, Now, the Société de l'assurance automobile du Québec has launched a TV campaign that uses statistics and charts to show how little time drivers save by speeding.
Read more ....
No comments:
Post a Comment