Billionaire Cirque du Soleil founder Guy Laliberté clowns around with the media prior to blasting off to the International Space Station aboard a Russian Soyuz rocket on Sept. 30, 2009. Photograph by: Alexander Nemenov, AFP via Getty Images
From The Montreal Gazette:
It seems Cirque du Soleil founder Guy Laliberté created a media circus when he went into space last month.
The Montreal billionaire's trip to the International Space Station as a tourist received 23 times more international media attention than Canada's presence in Afghanistan, according to recently released data.
Influence Communication says it was hired by Cirque du Soleil to do an analysis of media coverage of Laliberté's trip.
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My Comment: Does this mean that Cirque du Soleil tickets will be cheaper?