Wednesday, November 4, 2009

$35 Million Space Journey Parlayed Into Half-Billion-Dollar Bonanza: Guy Laliberté

From The Montreal Gazette:

Cirque du Soleil founder Guy Laliberté last month spent $35 million for a vanity trip to space... er, I mean on a trip to space that taught the world about the lack of safe water in many parts of the world (through his One Drop Foundation).

Turns out the billionaire also hired a company, Influence Communication, to detail the financial benefits of the 12-day voyage. Today, Influence made that analysis public.

It calculated that all the media coverage of his trip was worth $592,425,679 (and 34 cents). That amount represents the "advertising value of media coverage of Guy Laliberté’s flight into space, based on the advertising value of the market," Influence explains.

Read more ....

My Comment: This is smart business. The clown is definitely not a clown.

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