Saturday, August 1, 2009

VIA Rail's Goodwill Gesture Backfires

Photo: VIA Rail's short strike ruined many vacation plans.
Photograph by: DAVE SIDAWAY, THE GAZETTE, The Gazette

From The Montreal Gazette:

60% discount: Offer extended after deal-seekers crash website and ticket lines overflow

VIA Rail was still struggling to get back on track yesterday after a major promotion turned into a customer service nightmare for the company this week.

In an effort to redeem itself after a two-day strike disrupted service across Canada last weekend, VIA offered a 60-per-cent discount on regular-fare tickets countrywide. But the deal proved to be a little too popular, prompting a flood of bookings that overwhelmed the company's website and tied up its phone lines.

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